Mcdonalds A Fast Food Restaurant Company - 1283 Words

Mcdonalds Corp. McDonalds is a fast food restaurant company founded on April 15, 1955, by Ray Kroc. It’s headquarters are located in Oak Brook, Illinois, United States. They serve 68 million customers on a daily across 119 countries around the world. With approximately 35,000 running locations, they sell all types of fast food including burgers, wraps, fries, salads, pastry’s, sandwiches, and beverages and more! Industry: The industry that McDonalds Corp. operates within is the food industry, and to be more specific, the fast-food industry. For the most part, McDonalds has dominated all other fast food corporations since it’s existence. The fast food industry alone is said to have a 2.5% growth rate for the next couple years ahead. Companies operating within this industry focus on taste, price, and quality, respectively. This is why despite the bad quality hamburgers, people continue to come back for more because they enjoy the taste for an extremely affordable price. It is an explosive industry and has become more and more responsive over the years to changing consumer taste and preferences. Competition: Burger King - This company was founded a year before McDonalds in 1954 and since then has opened 14,000 locations across 100 countries around the world with 11 million daily visitors. These numbers fall well below McDonald stats and is due to branding, innovations, kid-friendly variations of the restaurant, and many more areas where Burger King has failed to keepShow MoreRelatedMcdonalds : Mcdonald s Restaurant1146 Words   |  5 Pagesfirst restaurant that you be well known and noticeable, most of the answer should have McDonald’s restaurant. Even McDonald has built in America but in recently, to describe McDonald’s restaurant, it is one of the biggest fast food restaurants in the world. Today, McDonald has cover more than 100 countries, more than 30,000 restaurants and serves more than 50 million worldwide in one day. McDonald use letter M with golden color for their logo, the logo is really important because the company showRead MoreMcdonald s Swot A nalysis For Marketing Success1238 Words   |  5 Pagesclearly shows that McDonalds is achieving its success by listening to customers and fulfilling their needs. its recognized through more and more promotions and advertisements and also through its logo design which is a huge yellow M. McDonalds also keep in mind the customers need and by looking at it, they decide what to serve, what will be the price of the product, how to advertise its product and the location of the restaurant. Which will be more convenient to the customers McDonalds also identifiesRead MoreMcdonald s Business Strategy Analysis1465 Words   |  6 Pagesfirst restaurant that you be well known and noticeable, most of the answer should have McDonald’s restaurant. Even McDonald has built in America but in recently, to describe McDonald’s restaurant, it is one of the biggest fast food restaurants in the world. Today, McDonald has cover more than 100 countries, more than 30,000 restaurants and serves more than 50 million worldwide in one day. McDonald use letter M with golden color for their logo, the logo is really important because the company showRead MoreMcdonald Business Environment906 Words   |  4 PagesIntroduction McDonald Corporation is the world’s largest chain of hamburger fast food restaurant. There are over 30,000 McDonald’s restaurants in more than 100 countries and served an average of 50 million customer daily. A McDonald restaurant is operated by either a franchisee or by the corporation itself. The very first McDonald was open in Singapore in 1979 and today there are over 120 McDonald restaurants across the island which served 1.2 million customers weekly. McDonald employs around 9Read MoreMcdonalds Case Study Analysis829 Words   |  4 PagesMcDonalds Case Overview: McDonalds have dominated the fast food world for years since their humble beginnings. Over the years they have proved the test of time and been the number one fast food restaurant in sales. Through dynamic market expansion, new products, and special promotional strategies they have been able to take over the world of fast food. McDonald’s is a completely global company that has been effective in catering to each need of a country they enter. In 1993 they opened a McCafeRead MoreFast Food Franchising Company And Corporation1342 Words   |  6 PagesMcDonald’s is a very well-known fast food franchising company and corporation. The company was first established in 1940 by brothers Richard and Maurice McDonald. Surprisingly the restaurant was not named â€Å"McDonalds† from the beginning, it was actually named â€Å"McDonald’s Bar-B-Q† and it held many menu items, but mostly barbecue. After eight years of selling their menu, the brothers noticed hambur gers were their bestselling item. It was at that time, in 1948, that the McDonald brothers closed down theirRead MoreMcdonalds vs Burger King1374 Words   |  6 PagesFast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonald s Corporation is the world s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countriesRead MoreObesity : The Obesity Contributor Essay861 Words   |  4 Pagesdrive-through restaurants, to Chicken Mc-nuggets to a hamburger joint, McDonald?s has come a long way. It?s the leading chain of fast food restaurants in the world that serves more than 55 million clients on the daily basis. In 1940, the corporati on was established by two brothers from California, Maurice and Richard McDonald. However, directed by Ray Kroc, the current McDonald?s business times its establishment to the inaugural of a licensed restaurant on 1955, in Illinois. Later, the McDonalds expandedRead MoreStrengths And Weaknesses Of Mcdonalds1237 Words   |  5 PagesMcDonald’s is not well known for being a healthy restaurant. They have tried to change that negative stereotype by including salads, and other healthy food products. However, the majority of the items on the menu are your average fast food product, or fast food junk product. Because of the convenience to get McDonalds, many will eat there on a day to day basis, which will lead to negative results on your waistline. There is a big turnover for McDonalds, which is a huge weakness. If you have peopleRead MoreChannels of Distribution: McDonalds.871 Words   |  3 Pagesunderlying real life examples of McDonald s fast-food restaurants. The aim is to discuss McDonald s distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix, place (distribution) determines where the product will be sold and how it will get there. In fact, as noted on www.mcdonalds.com, McDonald s is the leading global foodservice retailer, with more than 30,000 local restaurants serving nearly 46 million people